Despite the financial crisis, the number of millionaires in the last year has increased worldwide. One reason is that the economies are growing rapidly in emerging economies and newly industrialized countries. This is clear from the "World Wealth Report" of the investment bank Merrill Lynch and the consulting firm Cap Gemini. Meanwhile, there are therefore a total of 10.1 million worldwide empire, but the increase was highest in India. In Germany the number rose by 3.5 percent to 826 000th The net financial assets of the rich and super rich grew by 9.4 percent to 40.7 trillion dollars.

And discover more and more millionaires "greener." For environmental awareness is considered chic, long ago, it has become a popular style of consumption. The fact that it also possible to make money right now, the most wealthy individuals have realized. Of the "high net worth individuals" who have liquid assets of at least a million dollars - without-occupied homes - according to the report, approximately twelve percent of their assets invested in sustainable environmental sectors. From the "ultra high net worth individuals" even just bought one in six with Ökobewusstsein. For "a little green conscience is in vogue millionaire circles. The trend is clearly towards the" green investing ".

Due to the increased interest in environmental issues eco-systems have gained worldwide popularity. They offer investors the opportunity not only to engage actively socially responsible, but also promising to pocket returns.

Wind and solar especially attract the rich and super rich. Of them stuck around 17 percent and 21 percent share of their portfolios in green plants. Even the wealthy European is the environment at heart. Approximately one in five of them puts the money in eco-projects. One third of millionaire invested this to take more social responsibility. At 58 percent, however, prevailed as a motif the expected rate of return.

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